MCIP

The Mass Communication Internship Programme by the Department of Water Resources, River Development, and Ganga Rejuvenation. The intern program will offer work culture and environment knowledge about the functioning of the Government and its departments in information, education, and communication.

The "Mass Communication Internship Programme" was launched by the Department of Water Resources, River Development, and Ganga Rejuvenation, Ministry of Jal Shakti. The internship programme is short-term exposure designed to engage students in undergraduate, graduate, and postgraduate studies in the field of mass communication. The internship offers hands-on experience in media and social media activities, aiming to create awareness about the importance of water resources conservation and management.

> Framework of internship:

• First month of internship:

Learn about the department's IEC activities, Create social media content (Facebook, Instagram, Twitter, LinkedIn, YouTube), Plan social media strategy, and set targets.

• Second month of internship:

Promote services and raise awareness, Engage and build relationships with the audience, Drive traffic and establish KPIs, Draft press releases for Department events.

• Third month of internship:

Interact and research target audience, Analyze social media results, Publicize National Water Awards to attract applicants, and Draft speeches for senior officials on Department achievements.

> Duration of internship:

The internship duration is a minimum of three months, extendable up to six months on a monthly basis.

> Number of students for internship:

A maximum of three interns are selected for each internship duration.

> Terms & Conditions for the Intern:

• Pursue the program with dedication and maintain discipline.
• Maintain 90% attendance.
• Attend a full-time internship physically in the main secretariat.

• Arrange your own accommodation.
• Work hours: 9:00 AM to 5:30 PM, unless otherwise permitted.
• Follow Department rules and regulations.
• Internship is not a job or employment assurance.
• Adhere to Department advice on external representations.
• Poor performance may result in discontinuation of the internship.
• Provide prior notice if disengaging from the internship.
• Library use is for reference only; borrowing is not allowed.
• Maintain confidentiality and do not disclose Department information.

• The applicant should be a bonafide student of a recognised University or Institution in India.
• The applicant should be pursuing a postgraduate course or research programme in Mass Communication, Journalism, Public Relations, MBA (Marketing), or related fields.
• The applicant may also be a student who has completed a degree/diploma in the above-mentioned courses from a recognised college or university.
• The applicant must have secured at least 55% marks or equivalent grade in Graduation.
• The applicant should possess skills and interest relevant to the internship programme, including writing, communication, time management, organisation, traditional and digital marketing, customer service, relationship building, strategic and analytical thinking, and creativity.

• Honorarium:An honorarium of ₹15,000/- per month will be paid to each intern.
• Certificate:

A certificate will be received upon successful completion of the internship.

• Facilities:

The department provides working space, internet facility, and other necessities as deemed fit by the Heads.

• Placement:

Each selected intern will be posted with a Deputy Secretary, Director, Joint Secretary, or the office of the Secretary (WR, RD & GR) and will work closely with the IEC Section.