MDAS

The Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme aims to support the promotion and marketing of Indian tourism in overseas markets.

The Ministry of Tourism launched the Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme. The scheme aims to provide financial support to tourism service providers approved by the Ministry of Tourism, Govt. of India or the respective State Government / Union Territory (UT) Administration for undertaking promotion and marketing of India in the overseas markets.

> Objectives:

• To motivate stakeholders to promote tourism to the country from the overseas markets.
• To enhance the visibility of the brand Incredible India in the overseas markets.
• To augment foreign tourist arrivals to the country.

• The tourism service providers should be travel agents, inbound tour operators, tourist transport operators, classified hotels, classified bed & breakfast units, classified home stays, classified motels, guest houses & tented accommodation units, standalone restaurants, convention centers, and online aggregators, sales tours, participation in travel fairs/exhibitions and road shows (organized by Ministry of Tourism), online promotion of tourism destinations and products, tour packages in the overseas markets, including content creation/production of digital promotional brochures/leaflets etc.
• The tourism service providers should be approved by the Ministry of Tourism, Government of India, or the concerned State / Union Territory Tourism Department.
• The approved tourism service providers should show a minimum fee of ₹1.00 crore – ₹2.00 crore in any of the preceding two years i.e. 2018-19 or 2019-20, the number of tours may be limited to a maximum of two in one financial year.
• The approved tourism service providers should show a minimum fee of ₹2.00 crore and above in one of the preceding two years i.e. 2018-19 or 2019-20, the number of tours may be limited to a maximum of three in one financial year.
• Tourism departments of State Governments / UT Administrations are also eligible to avail benefits under the Scheme. However, the above eligibility conditions do not apply to them.

For Tourism Service Providers

Financial support for study tours, and participation in travel shows/exhibitions/road shows in overseas markets (organized by the Ministry of Tourism) will be provided up to a maximum of ₹3,50,000/- per case/tour.

Sr. No. Particulars Extent of Support 1Economy class airfare for travel between India to another country and from there to a group of countries by air/rail.90%2Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.90%3Lodging expenses on overseas tour Max. 5 nights with an upper ceiling of room rate at ₹10,000/- per night.

For Tourism Departments of State Governments / UT Administrations

Financial support for participation in overseas travel shows and exhibitions will be provided as follows:

Sr. No. Particulars Extent of Support1. Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.Overall ceiling of ₹3,50,000/-.

• Since, the representatives of State Govts and UTs are provided TA/DA by the States/UTs, the provisions of financial assistance towards international air fare and lodging are not applicable to them.

For Tourism Service Providers /Tourism Departments of State Governments / UT Administrations

Financial support for online promotion of tourism destinations and products in overseas markets, including digital content creation, will cover 50% of the total cost, up to ₹1,00,000/- per financial year, subject to actuals.