NHDP-I&TS-UH

The scheme "Infrastructure & Technology Support: URBAN HAAT" is introduced is to set up a permanent marketing infrastructure in towns/ metropolitan cities to provide direct marketing facilities to handicrafts artisans/handloom weavers, enabling them to sell their products to wider target audience.

The scheme "Infrastructure and Technology Support: URBAN HAAT" is a Component/Sub-Scheme under the Umbrella Scheme "National Handicrafts Development Programme". The objective of this component is to set up a permanent marketing infrastructure in towns/ metropolitan cities to provide direct marketing facilities to handicrafts artisans/handloom weavers. This will enable them to sell their products around the year to a wider target audience (or customer segment). There will be an adequate number of stalls selling authentic Indian cuisine from various regions in the country by rotation.

• Local statutory bodies, Apex cooperative Societies, and National level Apex Societies (registered under society act/ trust act, etc.).
• Producer Company supported by O/O DC Handicrafts.
• Only implementing agencies with a minimum audited annual turnover of Rs. 1.5 Cr in the last three consecutive years will be eligible for implementation of infrastructure projects. However, this provision shall not be applied in the case of Central/State Govt. agencies as an Implementing Agency (IA).

> Financial Assistance and Funding Pattern for the Implementing Agencies:

• For Urban Haat: ₹8,00,00,000/- per unit. - Funding Split: 40% by O/o DC(HC) and DC(HL) each; 20% by the implementing agency. - Land Contribution: Provided by the implementing agency, in addition to the 20% contribution. - Special Areas (NER, J&K, Ladakh, A&N Islands, Lakshadweep): 45% by O/o DC(HC) and DC(HL) each; 10% by the implementing agency. - Renovation Assistance: Up to ₹2,50,00,000/- with 100% borne by O/o DC(Handicrafts) & DC(Handlooms).

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NOTE 1: Assistance will also be given for Mini Urban Haats on need-based and feasibility. The financial assistance will be based on the number of stalls, land area & other deliverables in a proportionate manner.

The PAMC shall comprise DC(HC), DC(HL), and a representative of IFW.

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> Upon receipt of the Financial Assistance, the following shall be the deliverables for the Implementing Agency:

• Erection of 50-80 Stalls of 10x8 sq. ft. each.
• 2 Toilets each for Ladies and Gents
• Dormitory for Craftspersons with provisions for a minimum of 100 people
• Food Court
• Pavilion /Stage for Cultural Programme
• Store Room
• Meeting/Conference Room
• Souvenir Shop

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> Benefits for the Buyers/Tourists:

The Food & Craft Bazaar will provide leisure & recreational facilities for domestic as well as international tourists on the lines of Dilli Haat, which has already attained a prominent status amongst domestic & International buyers/ tourists.